The Marketing Committee of the BCCI has awarded the title sponsorship for international series and domestic tournaments to be played in India during the 2014-15 season to Micromax Informatics for an approximate fee of Rs 18 crore.
According to a BCCI release, “The winning bid for the Title Sponsorship Rights in the 2014-15 season was made by Micromax Informatics, for a fee of Rs 18,01,80,000.”
The bid amount effectively means that Micromax will be giving Rs 2.02 crore per match for the West Indies series which will have three Tests, five ODIs and a T20 International.
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