Pantum might be a new comer in India, one of the top five markets for printers globally, but the Chinese brand has a clear vision for growth here. It has set a target of 5% market share through its presence in 500 towns and cities by 2015. With a distinct focus on SOHO and SMB segments, Pantum aspires to be among the top five printer brands in the country by 2015, says Jackson Wang, chairman & CEO, Pantum International, part of the Chinese group Seine Technology, in which Lenovo sister concern Legend Capital also has a stake. Pantum aims to cover 64 top cities in India by the end of this year and expects to cover over 100 cities by the end of 2013. “Globally, Pantum’s success cannot be complete without success in India,” he tells Sudhir Chowdhary in a recent interaction. Excerpts:
What are the opportunities that you see in the Indian market?
India is one of the top five markets for printers globally. Pantum’s success cannot be complete without success in India. We have a clear vision for growth here which includes a target of 5% market share through our presence in 500 towns and cities by 2015. This will also make us one of the top five players in the market by 2015 and the India market will contribute 10% of our global business.
Initially, we are going to make Pantum available across top 64 cities and expand to over 100 cities by 2013. We will initially launch Pantum in North and East India in October followed by West and East in November. Overall, we plan to have consistent investment and long-term commitment for the India market.
What are the growth plans for the company in India?
As a new comer, we are extremely confident and well prepared to enter the Indian market. We have robust products as well as marketing strategies for the market. With Pantum’s experience in the supplies business coupled with our manufacturing capabilities, we can provide complete end-to-end solutions to our customers. This also allows us to provide the consumers with more reliable products.
Rashi Peripherals, our partners in India, are a key part of our go-to-market strategy. We will be using the unique experience and wide reach of our channel partner to touch more than 500 towns and cities in India by 2015.
Tell us something about Pantum International?
Pantum is a brand of printers created to serve the