FHW Staff – Mumbai
Amidst discussions about setting up a professional bar, many buyers from the hospitality industry argue that since these bars will remain invisible to the guests, and will be hidden behind the counter, why would they be spending money on something the guest cannot see? Another discussion has been on the finish of the steel – is the steel better in finish than the steel locally? The category that feels this way is very large in India – from restaurant chains to hotel owners.
However, it is to be understood that advanced engineered bars come at a price because they are required by industry captains who know how to run chains that go into a 1000 or more restaurants and bars that span over acres and levels serving professionally the highest volumes of business. They require bars that cannot fail, because failure in that level means someone will be responsible for a loss and will pay for it.
Will you run a nightclub like XS at Encore by Wynn in Las Vegas on anything less than the best product? Will the hotel allow its guests to be short changed by any factor in service, perfection, hygiene, and representation of its brand? Can such a club afford to lose money on every sale when its investments run into millions of US dollars? When your establishment needs to deliver revenues to cover an investment of crores/ millions, can you base it over a low-priced bar that cannot deliver consistently? No it is not about shinier steel or being seen, The Bars Job is to deliver business and these bars are an industry standard.
The bar is an engine that is designed and fabricated to speed up the liquor and cocktail service to profitability for an enterprise that knows how to run it. In two decades the two people who have survived are those who buy these bars and people who sell these bars, because both focus on improvement, innovation and betterment of human standards.
