Tata Motors set for facelift blitz, lines up Zest, Bolt, Nano, Safari

Jul 16 2014, 15:04 IST
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Both Zest and Bolt and carved on the Vista platform and will bring in Tata Motors' new 'DESIGNEXT' design philosophy. Both Zest and Bolt and carved on the Vista platform and will bring in Tata Motors' new 'DESIGNEXT' design philosophy.
SummaryTata Motors has seen a tremendous drop in market share to just 7.94%.

The Indian auto industry is going through a difficult stage. For the past couple of years, the market has not been encouraging, thanks to the sluggish and inflating economy, increasing interest rates, high fuel prices and this list is infinite. Automakers like Tata Motors which has been the pride of the country in making affordable passenger cars, has seen a tremendous drop in market share. It was the first major drop in a decade - 7.94 per cent from 17 percent nearly 10 years ago. To revive its position in the market, Tata Motors is now gearing-up for new model launches in the compact sedan and premium hatch segment space. Other than this, facelifted version of Nano and Safari Storme will also act as boosters. Take a sneak peak at upcoming launches.

Tata Zest and Tata Bolt

For past many years Tata hasn't introduced any top-notch product in the sub-compact category. These new offerings could prove to be a game changer. Both Zest and Bolt and carved on the Vista platform and will bring in company’s new 'DESIGNEXT' design philosophy. Where Zest will counter the likes of Maruti Swift Dzire, Honda Amaze and Hyundai Xcent. Bolt, on the other hand, will tackle the premium hatchback segment reined by Swift, Hyundai i20 and similar cars.

Talking about the design, the front remains identical with swept back projector headlamps merging well with the new grille framework. There will be an additional daytime-running-light-LEDs on Zest for the style quotient! Zest will be getting 15 & 16-inch alloys, while Bolt will be given 14 & 15-inch trendy pair of alloy wheels depending on the variants. The rear profile is sportier in Bolt with rear spoiler and tiny lamps, while Zest will target sober audience.

All the 'bells and whistles' seem to be inherited from Vista/Manza duo while there will be a new Harman touchscreen infotainment system to give these cars a contemporary touch. Both the cars will be getting the same diesel and petrol engines where petrol motor is a newly developed 1.2L 84bhp Revotron turbo engine, diesel engine will be same 1.3L Quadrajet motor made by Fiat that develops 75-92 bhp. Zest would be equipped with anAutomated-Manual-Transmission system.Pricing is yet to be announced at the time of launch, while it is speculated that Zest and Bolt would be priced competitively to Dzire and Swift.

Tata Nano facelift

‘Let bygones be bygones’ is what Tata

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